Built for Western Canadian sales & consulting
- Canola
- Spring wheat
- Barley
- Durum
- Lentils
- Field peas
- Oats
- Forage
- Blueberries
- Raspberries
- Cranberries
- Grapes
- Greenhouse veg
- and much more
Everything you need before, during, and after a farm visit.
Pull up a label, ask a question, recommend fertilizer or pest control, and log what went on — grounded in crop stage, soil data, visit history, and your catalog.
Field context
2026 Canola
Flowering · 48.2 ha · Last visit 12d
Ask FarmulaAI
“What should we put on North Bench this week — fertility and pest risk?”
Fertilizer
Urea 46-0-0
Closes N gap for flowering canola; prefer stock already on hand.
Pest
Scout east margin
Threshold approach — label rate if counts climb past economic injury.
Catalog
Urea 46-0-0
Label · rates
MAP 11-52-0
Label · blend
Insecticide X
PHI · REI
Capabilities
Built for how sales and consulting actually work.
PHI on Insecticide X?
7 days · REI 12 h
Best N product on hand?
Urea 46-0-0 · 2.4 t
Flea beetle threshold?
25% defoliation · scout east
Ask
Answers in seconds
Ask in plain language — rates, PHI, what’s on hand, what to recommend for this field today — and get usable answers without digging through binders.
Fertilizer
Urea 46-0-0
180 kg/ha · flowering
Pest
Scout + threshold
East margin · flea beetle
Catalog
Insecticide X
PHI 7d · label ready
Recommendations
Fertilizer and pest, intelligently
Intelligent fertilizer and pest recommendations that weigh crop stage, soil tests, scouting signals, and everything else you already know about the field.
Urea 46-0-0
Fertilizer · N
MAP 11-52-0
Fertilizer · P
Insecticide X
PHI 7d · REI 12h
Catalog
Products and labels, ready
Market product catalogs with the label info sales and consultants need on the spot — rates, restrictions, and compatibility.
North Bench
Canola · flowering
River Flat
Wheat · tillering
East Slope
Barley · jointing
Fields
Every account in context
Farms, fields, crop stages, and visit history stay organized so the next conversation starts with the full picture.
N · North Bench
P · North Bench
K · North Bench
pH · North Bench
Soil tests
One strong signal among many
Upload and extract soil reports when you have them — an important input that feeds the same recommendation engine. Confidence scores flag what needs a human eye.
Soil reports
Snap the report. Get the recommendation.
Click a picture of a soil report or upload the PDF. FarmulaAI extracts the readings, then uses everything it already knows about the farm and grower — crop stage, history, inventory, catalog — to produce ideal recommendations you can fine-tune for cost, availability, and what’s already on hand.
Upload
Snap a photo or drop a PDF
Camera capture · lab PDF · raw file kept forever
With full context
01
Capture
Photo or PDF of the lab report
02
Extract
Readings with confidence scores
03
Recommend
Using full farm & grower context
04
Fine-tune
Cost · availability · inventory
Ideal recommendation
Urea 46-0-0 · 180 kg/ha
Tuned for on-hand inventory first, then catalog alternatives by cost and local availability.
- Photo or PDF
- Capture in the yard with the camera or drop the lab PDF. The original document stays attached to the field forever.
- Full farm context
- Recommendations aren’t just nutrient tables — they use grower preferences, crop stage, prior applications, and account history.
- Fine-tune the outcome
- Adjust for cost, local availability, and on-hand inventory so the plan is ideal and practical.
Workflow
From context to recommendation to log.
- 01
Context
Crop stage, soil, visits
- 02
Recommend
Fertility, pest, products
- 03
Apply & log
Record what went on
- 04
Improve
Next visit starts smarter
- Know the field
- Crop stage, soil tests, prior visits, and catalog constraints — whatever context you have, in one place.
- Recommend with confidence
- Fertilizer, pest, and product guidance you can explain to the grower — then pull the label in a tap.
- Log what happened
- Applications from recommendations become the permanent record that improves the next visit.
Recommend → apply → learn
Recommendations that become the record.
Suggest what to use based on soil, crop stage, and the rest of the field picture. Log what was applied from that recommendation — so the next decision starts with memory, not guesswork.
Intelligence
Context-aware advice
Recommendations consider soil tests, crop stage, catalog constraints, inventory, and prior applications — with hard rules that stay hard.
crop_stage ← flowering
soil_n ← low · report #1842
pest_signal ← flea beetle watch
catalog_scored ← 18
output ← Urea + scout plan
Explainable
Show your work
Inputs considered, products scored, and constraints applied travel with every recommendation.
Urea 46-0-0
From rec · AppliedScout east margin
From rec · DoneMAP 11-52-0
From rec · PlannedApplication log
Close the loop
Record what was applied from the recommendation — product, rate, timing — so history drives better future calls.
Audience
Sales and consultants first
Growers can use FarmulaAI too — but this iteration is built to nail the day-to-day of sales reps and consultants in the field.
Companion field app
Built for the yard, the truck, and the dead zone.
Sales reps and consultants prepare for visits, capture what happens in natural language or photos, and leave a shared record the whole team can use — even offline.
- Works offline
- Briefs, notes, and photos stay on-device until sync — built for yards, dugouts, and dead zones.
- Prepare before you arrive
- AI surfaces last visits, open recommendations, inventory, pest watches, and what to check.
- Capture how work actually happens
- Speak or type in plain language, snap stands, pests, or labels — the app structures it for you.
North Bench · Visit
Today · offline ready
Prep brief
Capture
“Counted flea beetles on the east margin. Grower wants PHI before swath. Applied the urea from yesterday’s rec.”
Processed
- Grower asked about PHI before swath
- Photo · flea beetle on east margin
- Applied urea from yesterday’s rec
Process
Visits, understood
AI turns spoken notes and photos into structured observations, flags, and next steps.
Records
Reports that write themselves
Generate visit reports and keep every account’s history intact for the team.
Loop
Recommendations stay current
What you see and apply in the field feeds back into the next recommendation.
Team
The next rep is ready
Shared across the organization — whoever visits next already has everything they need.